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vogue india
Gen Z's favourite homegrown brands will fulfil your cool girl quota

"What stands out, however, is how Singh through Mirchi was aptly able to gauge a gap in everyone’s wardrobes; traditional heavy embroidery weaved and envisioned into fun pieces worn across Ibiza sundowners to potentially your cousin’s sangeet (if one dares to experiment and not go for a conventional can-can lehenga)."

homegrown india
'Mirchi': Indian Craft Meets Playful Whimsy Through Kimaya Singh's Eco-Conscious Label

"Mirchi by Kim is a new label on the Homegrown radar by Inega-signed model Kimaya Singh, who has worked extensively with Indian labels of repute. Equal parts glamour, wonder and cultural rootedness have gone into creating the young, quirky brand."