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vogue india
Gen Z's favourite homegrown brands will fulfil your cool girl quota
"What stands out, however, is how Singh through Mirchi was aptly able to gauge a gap in everyone’s wardrobes; traditional heavy embroidery weaved and envisioned into fun pieces worn across Ibiza sundowners to potentially your cousin’s sangeet (if one dares to experiment and not go for a conventional can-can lehenga)."
homegrown india
'Mirchi': Indian Craft Meets Playful Whimsy Through Kimaya Singh's Eco-Conscious Label
"Mirchi by Kim is a new label on the Homegrown radar by Inega-signed model Kimaya Singh, who has worked extensively with Indian labels of repute. Equal parts glamour, wonder and cultural rootedness have gone into creating the young, quirky brand."
Platform
Mirchi by Kim Screams Vintage Spiciness
"Model and founder, Kimaya Singh describes the Mirchi girl as ‘loud but soft inside, wild, naughty, and spicy. We have 100 different personalities, moods, and hearts. A Mirchi girl embodies all of that. She’s unapologetically herself.’ "
the citizen's post
In Case You’re in Your ‘Spicy Girl Era,’ Mirchi by Kim Is the Brand to Watch this Spring
"The brand describes a Mirchi girl as “a menace in a mini skirt – who is she, where is she from, but most importantly where is her skirt from?”—a line that captures the spirit of the label perfectly."
Cosmopolitan india
7 indie fashion brands that are serving style with a side of innovation
You must have spotted this Lay’s bag on every Insta baddie’s profile lately. If not, we suggest you follow cooler people. Founded by model Kimaya Singh, Mirchi by Kim is making sure our wardrobes look anything but basic.
