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Founded in August 2024 by 25-year-old model Kimaya Singh, Mirchi by Kim is a celebration of Indian craftsmanship, bold designs, and slow fashion. Inspired by a life lived between New York City and India, the brand highlights the vibrant elements of Indian culture often overlooked in mainstream fashion. By blending heritage techniques with contemporary silhouettes, each collection brings a fresh perspective to traditional embroidery resulting in truly one-of-a-kind statement pieces.
We believe that creativity should not harm the environment. Sustainability has been at the heart of Mirchi from the very beginning. Understanding the impact of fashion on the environment, the brand embraces a made-to-order philosophy, reducing waste while ensuring every piece is crafted with care and intention.
Each creation is a labor of love, all taking several hours/days to complete. More than just clothing, these handmade pieces are a tribute to heritage, artistry, and the artisans behind them. From our hands to yours, we hope Mirchi makes you feel special <3
Every Mirchi creation is made with immense care and intention, from the first stitch to the final detail. Rooted in traditional Indian embroidery techniques with a modern, playful twist, each piece is a testament to the artistry and dedication of our artisans—whose hands bring these designs to life.
Mirchi would be nothing without the skilled artisans who pour their time and talent into every creation, often spending hours, sometimes several days, perfecting the intricate details. We are committed to not only preserving these heritage crafts but also ensuring sustainable livelihoods for the artisans who uphold them. Their craftsmanship is the heart of Mirchi, and every piece is a reflection of their extraordinary skill, passed down through generations.
