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Founded by Kimaya Singh in August 2024, Mirchi was born from a desire to create the kind of brand we felt was still missing. A brand that celebrated Indian craftsmanship without asking it to fit into anyone else’s idea of what it should look like.
Growing up between New Delhi and New York, Kimaya fell in love with the energy of living between cultures- the colour, the contradictions, and the freedom of mixing worlds that weren’t always expected to belong together. Mirchi became a reflection of that.
Shortly before launch, Sophie Besl joined as Co-Founder, bringing the partnership that helped shape Mirchi from an idea into the company it is today.
What began with a small group of artisans has grown into a global brand built on craftsmanship, community, and the belief that the most meaningful pieces are the ones with a story behind them.
Every Mirchi creation is made with immense care and intention, from the first stitch to the final detail. Rooted in traditional Indian embroidery techniques with a modern, playful twist, each piece is a testament to the artistry and dedication of our artisans—whose hands bring these designs to life.
Mirchi would be nothing without the skilled artisans who pour their time and talent into every creation, often spending hours, sometimes several days, perfecting the intricate details. We are committed to not only preserving these heritage crafts but also ensuring sustainable livelihoods for the artisans who uphold them. Their craftsmanship is the heart of Mirchi, and every piece is a reflection of their extraordinary skill, passed down through generations.
